Community Manager and social network management

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If you love new digital technologies and are passionate about Social Networks, this course is for you. Make yourself an expert.

Course with a duration of 60 hours, distributed over 15 sessions, with one session per week.

Objetive:

 This course aims to form professionals who can create, develop and maintain virtual communities, with a clear vision of Social Networks, their applications, possibilities and management for business purposes. You will learn how to define a strategy to conduct a Social Network campaign using the most important tools, techniques and metrics that Community Managers have at their disposal.

Aimed to:
People who want to work professionally in Community Management.
Businesspeople in charge of SMEs or freelancers who want to venture into the Social Media field with a solid formation that will enable them to optimize their actions.
Professionals who wish to complement their professional profiles with some of most sought-after competencies in communication technologies.
Professionals interested in exploring possibilities of developing their brand image on social networks.
Graduates with degrees in communication, audiovisuals, design, political science, art, advertising or marketing.
People interested in the world of New Technologies and digital environments or Social Network users who want to learn a profession with a promising future.

Course content:
  • Introduction to Social Media
  • Community manager profile
  • Panorama and trends in social networks
  • Conceptualization of strategy
  • Content creation and management on social networks
  • Statistics and measurements
 

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