Community Manager and social network management

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To form professionals capable of creating, developing and maintaining virtual communities through the acquisition of essential theoretical knowledge, the development and analysis of several case studies, and practical activities.

Facilitators:
 Mauricio López de Lara Medina  / José Antonio Delgado Valdivia.
For:

- People interested in becoming community management professionals.
- Professionals who are looking to enhance their profile with some of the most sought-after skills in the field of communication technology.
- Professionals interested in exploring the possibilities of developing their brand image on social media.
- Graduates with a degree in communications, audiovisuals, design, political science, art, advertising and marketing.
- People with an interest in the world of New Technologies and digital environments, as well as Social Media users who want to learn a profession that has potential for the future.
Duration:
 60 hours
Study Plan:
  1. Introduction to social media
  2. The profile of a community manager
  3. Overview of social media and current trends
  4. Conceptualization of strategy
  5. Social media content creation and management
  6. Statistics and measurements   

    Pre-requisites:     Basic knowledge in social media use, preferably with basic notions of marketing and the use of the design tools Photoshop and Illustrator.

 

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