ITESO, UNIVERSIDAD JESUITA DE GUADALAJARA

ITESO, UNIVERSIDAD
JESUITA DE GUADALAJARA

Course

Community Manager and Social Network Management

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If you love new digital technologies and are passionate about Social Networks, this course is for you. Become an expert!

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Duration 60 hours over 20 weeks Online modality

This program

The course aims to form professionals who are capable of creating, developing and maintaining virtual communities, with a clear vision of social networks, their applications, possibilities and management for business purposes. You will learn how to define a strategy for carrying out a campaign on social networks, using the most important tools, techniques and metrics of a Community Manager.

Intended for people who wish to work professionally in Community Management. Owners of small and mid-sized businesses and freelancers who would like to enter the field of Social Media with a solid formation that will enable them to optimize their actions. Professionals looking to complement their professional profile with some of the most sought-after competencies in communication technologies. Professionals interested in the potential for developing their brand image on social media. Graduates in communication, audio visual arts, design, political science, art, advertising and marketing. People interested in the world of New Technology and digital environments, and all those Social Network users who want to learn a profession with a future.

Course content

  • Introduction to social media
  • Profile of the community manager
  • Social networks: overview and trends
  • Conceptualization of strategy
  • Creation and content management on social networks
  • Statistics and measurements

By the end of the program

Participants will learn the essential elements for the professional management of a social media plan. They will be capable of managing one or more social networks so that in the medium term they can see results and achieve objectives on the different platforms they use. They will become aware of the importance of creating and maintaining a digital identity (online reputation) and they will learn the tools needed to achieve it.

The experience of continuous education learning

Our educational proposal approaches learning as a process centered on the student, who constructs by:

Continuous updating

Experience a meaningful process, through updated programs that undergo ongoing improvement.

Transformative experience

Transform yourself to transform your environment.

Reflection - Action

Question, generate and practice new alternative solutions to today's challenges.

Collaboration

Enhance your process by building learning communities, networks and joint projects.

Accompaniment

Learn with experts who advise and guide you, and give you feedback throughout your process.

Global vision

Have an impact on your local reality by applying a global vision.

Request more information about this program

Check upcoming starting dates

Testimonials

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Contact

Tels. 33 3669 3484, 33 3669 3480
diplomados@iteso.mx
33 2794 1431
We generate new opportunities for your organization

Business consolidation

atencionempresarial@iteso.mx

 


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Instituto Tecnológico y de Estudios Superiores de Occidente

Periférico Sur Manuel Gómez Morín # 8585
C.P. 45604 Tlaquepaque, Jalisco, México
Phone: (33) 3669 3434

DIRECTIONS
  • Universidad de Excelencia Académica
  • FIMPES
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