The course aims to form professionals who are capable of creating, developing and maintaining virtual communities, with a clear vision of social networks, their applications, possibilities and management for business purposes. You will learn how to define a strategy for carrying out a campaign on social networks, using the most important tools, techniques and metrics of a Community Manager.

Intended for people who wish to work professionally in Community Management. Owners of small and mid-sized businesses and freelancers who would like to enter the field of Social Media with a solid formation that will enable them to optimize their actions. Professionals looking to complement their professional profile with some of the most sought-after competencies in communication technologies. Professionals interested in the potential for developing their brand image on social media. Graduates in communication, audio visual arts, design, political science, art, advertising and marketing. People interested in the world of New Technology and digital environments, and all those Social Network users who want to learn a profession with a future.