Course
Community Manager and Social Network Management
If you love new digital technologies and are passionate about Social Networks, this course is for you. Become an expert!
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Duration 60 hours over 20 weeks Online modality
This program | The course aims to form professionals who are capable of creating, developing and maintaining virtual communities, with a clear vision of social networks, their applications, possibilities and management for business purposes. You will learn how to define a strategy for carrying out a campaign on social networks, using the most important tools, techniques and metrics of a Community Manager. Intended for people who wish to work professionally in Community Management. Owners of small and mid-sized businesses and freelancers who would like to enter the field of Social Media with a solid formation that will enable them to optimize their actions. Professionals looking to complement their professional profile with some of the most sought-after competencies in communication technologies. Professionals interested in the potential for developing their brand image on social media. Graduates in communication, audio visual arts, design, political science, art, advertising and marketing. People interested in the world of New Technology and digital environments, and all those Social Network users who want to learn a profession with a future. |

Course content
- Introduction to social media
- Profile of the community manager
- Social networks: overview and trends
- Conceptualization of strategy
- Creation and content management on social networks
- Statistics and measurements
By the end of the program | Participants will learn the essential elements for the professional management of a social media plan. They will be capable of managing one or more social networks so that in the medium term they can see results and achieve objectives on the different platforms they use. They will become aware of the importance of creating and maintaining a digital identity (online reputation) and they will learn the tools needed to achieve it. |
The experience of continuous education learning
Our educational proposal approaches learning as a process centered on the student, who constructs by:

Continuous updating
Experience a meaningful process, through updated programs that undergo ongoing improvement.

Transformative experience
Transform yourself to transform your environment.

Reflection - Action
Question, generate and practice new alternative solutions to today's challenges.

Collaboration
Enhance your process by building learning communities, networks and joint projects.

Accompaniment
Learn with experts who advise and guide you, and give you feedback throughout your process.

Global vision
Have an impact on your local reality by applying a global vision.
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