E-Marketing

Make your business grow with Digital Marketing. Social network strategies, e-mail marketing, advertising, SEO, SEM and Web Analytics.

Course with a duration of 40 hours, distributed over 10 sessions, with one session per week.
Objetive:	In this course you will learn basic strategies, techniques and tools, and design a basic plan for implementing e-marketing campaigns in business.
Aimed to:	Professionals in general, marketing professionals, entrepreneurs and business owners who want to learn basic e-marketing tools and strategies to effectively promote their businesses, products and services on the Internet.
Course content:	E-marketing on Web 3.0 Markets Search engines optimization (SEO) Search engine marketing (SEM) Social networks and blogs Campaign planning and measurement Perspective and future of e-marketing Email Marketing
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  Web Analytics with a focus on Google Analytics

  This course provides participants with the fundamental skills to analyze web data, create efficient campaigns and social media, and develop effective reports.

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  Strategic and digital marketing

  Develop as a marketing strategist, innovation promoter and specialist in 3.0 tools to conquer the market.

• Public communication in cases of crisis

  What do you do when a crisis breaks out in your organization? This course teaches you communication strategies.

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  Marketing ROI: strategy, tactics and tools

  Do you know how to measure the profitability of your marketing efforts?