E-Marketing

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Learn the basic strategies, techniques and tools needed to design a basic plan for E-marketing campaigns in your company.

Facilitator:
 Mariana Loza Garcilita
Aimed at:

Professionals in general, especially marketing professionals, entrepreneurs and business owners who wish to learn basic E-marketing tools and strategies to effectively promote their companies, products, and services on the Internet.
Duration:
 32 hours 
Study plan:
  1. Pillars of E-marketing on Web 2.0.
  2. Online markets.
  3. Search Engine Optimization (SEO).
  4. Search Engine Marketing (SEM) and Online Advertising.                
  5. Social Networks and Blogs.
  6. Planning and Measuring an E-Marketing Campaign.             
  7. Perspectives and future of E-Marketing.                            

 

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