ITESO, UNIVERSIDAD JESUITA DE GUADALAJARA

ITESO, UNIVERSIDAD
JESUITA DE GUADALAJARA

Digital Marketing

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Make your business grow with Digital Marketing. Social network strategies, e-mail marketing, advertising, SEO, SEM and Web Analytics.

Course with a duration of 40 hours, distributed over 10 sessions, with one session per week.

Objetive:

In this course you will learn basic strategies, techniques and tools, and design a basic plan for implementing e-marketing campaigns in business.

Aimed to:

Professionals in general, marketing professionals, entrepreneurs and business owners who want to learn basic e-marketing tools and strategies to effectively promote their businesses, products and services on the Internet.

Course content:

  • Pillars of digital marketing
  • Markets
  • Search engines optimization (SEO)
  • Search engine marketing (SEM)
  • Social networks and blogs
  • Campaign planning and measurement
  • Web analysis
  • Email Marketing
 

Request more information
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    Information Security Management

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    Web Analytics with a focus on Google Analytics

    This course provides participants with the fundamental skills to analyze web data, create efficient campaigns and social media, and develop effective reports.

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ITESO, Universidad Jesuita de Guadalajara
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Instituto Tecnológico y de Estudios Superiores de Occidente

Periférico Sur Manuel Gómez Morín # 8585
C.P. 45604 Tlaquepaque, Jalisco, México
Phone: (33) 3669 3434

DIRECTIONS
  • Universidad de Excelencia Académica
  • FIMPES
  • ANUIES