Course 
Promote your business with Digital Marketing.
Digital Marketing
Promote your business with Digital Marketing.
Social Network Strategies, E-mail Marketing, Advertising, SEO, SEM and Web Analytics.
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Duration 40 hours over 10 weeks Online modality
This program | In this course will learn the basic strategies, techniques and tools, as well as the design of a basic plan to implement Digital Marketing campaigns in your business. Intended for professionals in general, marketing professionals, entrepreneurs and business owners who want to learn the basic tools and strategies of digital marketing in order to effectively promote their businesses, products and services on the Internet. |
Course content
- Pillars of digital marketing
- Effective web sites
- Search engine optimization
- Google Ads
- Email marketing and conversion funnels
- Social networks 1. Facebook and its subsidiaries
- Social networks 2. Content creation strategies for social networks
- Social networks 3. Linkedin, Twitter and Pinterest
- Introduction to web analytics
By the end of the program | Participants will be able to do a situational analysis of the digital marketing business, identify digital segments, develop digital marketing strategies and techniques and create basic campaigns on different platforms. |
The experience of continuous education learning
Our educational proposal approaches learning as a process centered on the student, who constructs by:
Continuous updating
Experience a meaningful process, through updated programs that undergo ongoing improvement.
Transformative experience
Transform yourself to transform your environment.
Reflection - Action
Question, generate and practice new alternative solutions to today's challenges.
Collaboration
Enhance your process by building learning communities, networks and joint projects.
Accompaniment
Learn with experts who advise and guide you, and give you feedback throughout your process.
Global vision
Have an impact on your local reality by applying a global vision.
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