The mission of this course is to turn people from the corporate world into true storytellers, capable of moving, convincing and motivating. The main objective focuses on illuminating the stories that will transform each presentation, project, campaign or public intervention into a firm stride toward success. It is not enough to have a good product or service, to ooze talent or boast an impeccable résumé. In the professional and corporate world, confidence and charisma count for a great deal.
In this course you will learn to capture your customers' attention. You will feel sure of yourself selling your projects; you will get other people to envisage the value of your professional services.

Intended for entrepreneurs, heads of marketing, business leaders, advertising account executives, social and cultural managers, communicators, professionals from all fields who need to defend their projects and work in public (architects and engineers, public servants, academics, activists…) and anyone interested in a cross-sectional and interconnected vision of society.