Telling stories is a keystone of communication. Narrations influence us: they excite us and allow us to constitute our world and communicate it to others: Do you want me to explain it to you, or tell you the story?
Duration 40 hours over 10 weeks Online modality
The mission of this course is to turn people from the corporate world into true storytellers, capable of moving, convincing and motivating. The main objective focuses on illuminating the stories that will transform each presentation, project, campaign or public intervention into a firm stride toward success. It is not enough to have a good product or service, to ooze talent or boast an impeccable résumé. In the professional and corporate world, confidence and charisma count for a great deal.
In this course you will learn to capture your customers' attention. You will feel sure of yourself selling your projects; you will get other people to envisage the value of your professional services.
Intended for entrepreneurs, heads of marketing, business leaders, advertising account executives, social and cultural managers, communicators, professionals from all fields who need to defend their projects and work in public (architects and engineers, public servants, academics, activists…) and anyone interested in a cross-sectional and interconnected vision of society.
- Definition, basic concepts, application and strategies
- The fields of storytelling in the creation of meaning
- Cultural development of storytelling
- Creative spheres in the crafting of the story
- Storytelling in everyday life
- Branding and marketing
- Storytelling today
- Storytelling as a resource for interpersonal communication
- The future of storytelling
By the end of the program
Participants will have developed an understanding of storytelling and its power to develop communication strategies grounded in inspirational stories that can move people to action. This knowledge is complemented with experiences applied to different areas of the corporate, entrepreneurial, cultural and social worlds, connecting with the specific needs of each one.
The experience of continuous education learning
Our educational proposal approaches learning as a process centered on the student, who constructs by:
Experience a meaningful process, through updated programs that undergo ongoing improvement.
Transform yourself to transform your environment.
Reflection - Action
Question, generate and practice new alternative solutions to today's challenges.
Enhance your process by building learning communities, networks and joint projects.
Learn with experts who advise and guide you, and give you feedback throughout your process.
Have an impact on your local reality by applying a global vision.
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