ITESO, UNIVERSIDAD JESUITA DE GUADALAJARA

ITESO, UNIVERSIDAD
JESUITA DE GUADALAJARA

Course

Corporate Storytelling

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Telling stories is a keystone of communication. Narrations influence us: they excite us and allow us to constitute our world and communicate it to others: Do you want me to explain it to you, or tell you the story?

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Duration 40 hours over 10 weeks Online modality

This program

The mission of this course is to turn people from the corporate world into true storytellers, capable of moving, convincing and motivating. The main objective focuses on illuminating the stories that will transform each presentation, project, campaign or public intervention into a firm stride toward success. It is not enough to have a good product or service, to ooze talent or boast an impeccable résumé. In the professional and corporate world, confidence and charisma count for a great deal.
In this course you will learn to capture your customers' attention. You will feel sure of yourself selling your projects; you will get other people to envisage the value of your professional services.

Intended for entrepreneurs, heads of marketing, business leaders, advertising account executives, social and cultural managers, communicators, professionals from all fields who need to defend their projects and work in public (architects and engineers, public servants, academics, activists…) and anyone interested in a cross-sectional and interconnected vision of society.

Course content

  • Definition, basic concepts, application and strategies
  • The fields of storytelling in the creation of meaning
  • Cultural development of storytelling
  • Creative spheres in the crafting of the story
  • Storytelling in everyday life
  • Characters
  • Branding and marketing
  • Storytelling today
  • Storytelling as a resource for interpersonal communication
  • The future of storytelling

By the end of the program

Participants will have developed an understanding of storytelling and its power to develop communication strategies grounded in inspirational stories that can move people to action. This knowledge is complemented with experiences applied to different areas of the corporate, entrepreneurial, cultural and social worlds, connecting with the specific needs of each one.

The experience of continuous education learning

Our educational proposal approaches learning as a process centered on the student, who constructs by:

Continuous updating

Experience a meaningful process, through updated programs that undergo ongoing improvement.

Transformative experience

Transform yourself to transform your environment.

Reflection - Action

Question, generate and practice new alternative solutions to today's challenges.

Collaboration

Enhance your process by building learning communities, networks and joint projects.

Accompaniment

Learn with experts who advise and guide you, and give you feedback throughout your process.

Global vision

Have an impact on your local reality by applying a global vision.

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Testimonials

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Contact

Tels. 33 3669 3484, 33 3669 3480
diplomados@iteso.mx
33 2794 1431
We generate new opportunities for your organization

Business consolidation

atencionempresarial@iteso.mx

 


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Instituto Tecnológico y de Estudios Superiores de Occidente

Periférico Sur Manuel Gómez Morín # 8585
C.P. 45604 Tlaquepaque, Jalisco, México
Phone: (33) 3669 3434

DIRECTIONS
  • Universidad de Excelencia Académica
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