Corporate Storytelling

Storytelling is the cornerstone of communication. Stories influence and excite us, and allow us to create our world and communicate it to others.

Course with a duration of 40 hours, distributed over 10 sessions, with one session per week.

Objetive:

 This course will give participants the tools they need to create a transversal and interconnected view of how emotional communication works, supported by stories that orient our strategic communication and adapt it to different cultural, professional, political and social contexts that are defined by storytelling.

Aimed to:
Corporate executives, entrepreneurs, cultural managers, independent professionals, activists and leaders of social organizations, public officials, and professionals from different academic backgrounds who are interested in creating a transversal and interconnected view of society.

Course content:
  • Storytelling. Definition, basic concepts, application and strategies
  • The fields of storytelling in the creation of meaning
  • Cultural development of storytelling
  • Creative fields in storytelling
  • Storytelling in everyday life
  • Characters
  • Branding (brand strategy) and marketing
  • Storytelling today
  • Storytelling as a resource for interpersonal communication
  • The future of storytelling

Request more information
about this program

Download the enrollment
application here

 

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