Web Analytics with a focus on Google Analytics

This course provides participants with the fundamental skills to analyze web data, create efficient campaigns and social media, and develop effective reports.

The workshop lasts 20 hours, taught in 5 class sessions, one per week.

Objetive:

 Participants will learn the fundamentals of Web Analytics, which will enable them to measure the efficiency and relevance of a company's Digital Marketing strategies. The program includes the web analysis process, from data collection to the presentation of the analysis and results before executives and decision makers.

Aimed to:

 Entrepreneurs, businessowners, executives and/or professionals working in the creative industry or service sector who wish to improve their business management skills and design financial strategies that will enhance their company's performance.

Course content:
  • Introduction to Web Analytics and Google Analytics.
  • Reports, personalized reports and reports on Google Analytics 
  • SEO, SEM and Display analysis
  • Social network analysis
  • Creating executive reports and presenting results

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