Web Analytics with a focus on Google Analytics

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This course provides participants with the fundamental skills to analyze web data, create efficient campaigns and social media, and develop effective reports.

The workshop with a duration of 28 hours, distributed over 7 sessions, with one session per week.

Objetive:

 Participants will learn the fundamentals of Web Analytics, which will enable them to measure the efficiency and relevance of a company's Digital Marketing strategies. The program includes the web analysis process, from data collection to the presentation of the analysis and results before executives and decision makers.

Aimed to:

 Search engine and display campaign administrators, SEO and SEM specialists, community managers and digital marketers in general.

Course content:
  • Introduction to Web Analytics and Google Analytics.
  • Reports, personalized reports and reports on Google Analytics 
  • Traffic and conversion analysis
  • Creating executive reports and presenting results

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