Web Analytics with a focus on Google Analytics
This course provides participants with the fundamental skills to analyze web data, create efficient campaigns and social media, and develop effective reports.
The workshop with a duration of 28 hours, distributed over 7 sessions, with one session per week. | |
Objetive: | Participants will learn the fundamentals of Web Analytics, which will enable them to measure the efficiency and relevance of a company's Digital Marketing strategies. The program includes the web analysis process, from data collection to the presentation of the analysis and results before executives and decision makers. |
Aimed to: | Search engine and display campaign administrators, SEO and SEM specialists, community managers and digital marketers in general. |
Course content: |
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