Marketing ROI: strategy, tactics and tools

Thumbnail

Do you know how to measure the profitability of your marketing efforts?

Course with a duration of 20 hours, distributed over 5 sessions, with one session per week.

Objetive:

 This program is designed to activate creative and analytical capacities that can help to construct models for planning and registering the profitability of your organization's marketing strategies, and to integrate the indicators and best practices for measuring marketing ROI in your own organization.

Aimed to:

 Marketing managers, media agencies, advertising agencies, market research agencies, planners, executives, managers and owners of marketing firms.

Course content:
  • Diagnosis, planning and strategy
  • Performance measurement
  • Budget management

 

Request more information
about this program

Download the enrollment
application here

 

  • Thumbnail

    Community Manager and social network management

    If you love new digital technologies and are passionate about Social Networks, this course is for you. Make yourself an expert.

  • Thumbnail

    Strategic and digital marketing

    Develop as a marketing strategist, innovation promoter and specialist in 3.0 tools to conquer the market.

  • Thumbnail

    E-Marketing

    Make your business grow with Digital Marketing. Social network strategies, e-mail marketing, advertising, SEO, SEM and Web Analytics.