Marketing ROI: strategy, tactics and tools

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Do you know how to measure the profitability of your marketing efforts?

Course with a duration of 20 hours, distributed over 5 sessions, with one session per week.

Objetive:

 This program is designed to activate creative and analytical capacities that can help to construct models for planning and registering the profitability of your organization's marketing strategies, and to integrate the indicators and best practices for measuring marketing ROI in your own organization.

Aimed to:

 Marketing managers, media agencies, advertising agencies, market research agencies, planners, executives, managers and owners of marketing firms.

Course content:
  • Diagnosis, planning and strategy
  • Performance measurement
  • Budget management

 

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